Part 3/9:
Innovations that Shaped Social Media
Snapchat’s creative innovations helped cement its place in social media history.
"Streaks" encouraged regular interactions among friends, making it feel gamified and compelling.
The introduction of "Stories" transformed how users share content publicly, offering a glimpse into their lives that would vanish after 24 hours. This feature sparked a trend that social media giants such as Instagram, Facebook, TikTok, and Telegram adopted.
The unique AR filters provided a fun and innovative experience that kept users engaged and coming back for more. These elements contributed to Snapchat's popularity, especially among the youth demographic, who thrived on the app’s authentic and less curated approach to social media.