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Moreover, Snapchat's original teenage demographic is metamorphosing. As the younger users age, their interests evolve, and the features that captivated them may not hold the same allure for newer generations. Advertisers are increasingly leaning toward platforms where users engage for longer and have higher disposable incomes, an area where Snapchat seems to lag significantly.
A Glimmer of Optimism
Despite facing severe challenges, recent developments hint at a potential turnaround.