Part 8/9:
In Q4 2024, Snapchat recorded its second profitable quarter, albeit with only $9 million in net income on $1.5 billion in revenue—a meager margin. Recent initiatives, such as the introduction of "Snapchat Plus," a paid subscription service, have also garnered attention, attracting 14 million subscribers.
Although the journey toward consistent profitability remains steep, Snapchat’s ability to adapt has allowed it to retain its independence in a competitive marketplace. It still has a foothold in a unique place in social media, especially as users temporarily gravitate back towards the platform amid TikTok's fluctuating landscape.