Part 10/12:
A key strategy in expanding Perplexity's reach involves forging hardware partnerships with major manufacturers like Motorola and potential collaborations with Samsung. By positioning itself as a native assistant on mobile devices, the goal is to compete directly with existing systems, notably Google’s own assistant, which has been criticized for its ineffectiveness.
These partnerships represent a monumental shift from being merely a mobile app to becoming a built-in feature of devices, illustrating the emphasis on functionality while enhancing user engagement. As the interplay with these manufacturers continues, the founder looks forward to challenging Google’s grip on the market.