Part 4/9:
Alongside its customer engagement strategy, Uber acknowledges the growing importance of autonomous vehicles (AVs) in its business model. CEO Dara Khosrowshahi has expressed intentions to support the AV ecosystem, believing it can make transportation safer while expanding market opportunities. Uber's partnerships with numerous AV entities, including Waymo, are seen as pivotal for developing innovative technologies, and efforts to monetize its investments in AVs are in the works.
Safety remains Uber's core concern, and the company is looking to focus on fewer yet more productive partnerships that comply with safety standards and demonstrate strong technological capabilities.