Part 6/7:
Fan Engagement and Demographic Challenges
Reports of dissatisfaction among players about the demographics of their audience further complicate the league's narrative. While players previously lamented the lack of attendance, they now seem to be questioning the makeup of the crowd. The apparent contradiction indicates potential branding and marketing misalignments that could harm long-term growth.
As ticket prices drop significantly in efforts to fill seats, it raises concerns about the financial viability and future direction of the league. The alarming perception is that the WNBA is only a short injury away from returning to obscurity.