Part 7/11:
Despite its robust history, Radio Shack's decline can be traced to several strategic blunders and missed opportunities. The brand's heavy reliance on physical stores left it vulnerable as online retail surged. Although it launched its website in 1999, its ineffectual use of online platforms led to missed opportunities for engaging consumers digitally.
Additionally, the discontinuation of the Realistic brand in favor of recognized names increased product prices, straying from Radio Shack's original mission of providing affordable electronics. Customer complaints about inconsistent inventory compounded their woes, diminishing the likelihood of repeat business.