Part 3/7:
The advent of AI also suggests a drastic transformation in how films are produced and experienced. According to Bateman, streaming platforms have amassed years of viewing data, which they could exploit to create highly customized content. Rather than engaging in lengthy copyright processes, these platforms may start treating film content as disposable, similar to how we view paper products like Kleenex.
This shift raises troubling questions regarding the integrity of filmmaking and the sustainability of human involvement. Imagine a scenario where viewers can personalize their cinematic experiences by putting their faces on iconic characters—like replacing a hero's image with their own. It poses risks not only to originality but also to the livelihoods of living actors.