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The shifting perceptions of money, price, and value illustrate the profound influence of behavioral economics on our financial decisions. Rather than viewing money purely as a tangible resource, the way we categorize, feel, and frame it dictates how we manage our finances. By acknowledging the mental accounting strategies people employ, we can better understand the intricate relationship between psychology and money—an intersection that is increasingly crucial in today's fintech-driven world. Understanding these emotional and psychological dimensions reshapes both financial literacy and the design of services in the modern economic landscape.