Part 2/9:
Bill Perkins emphasizes that when it comes to entrepreneurs, particularly those who seek to build their businesses, the risks they face are not primarily financial. Instead, they are “ego risks.” Many people fear looking foolish or being perceived as failures by their peers, which stifles their ambition. Perkins believes that for most educated individuals, particularly those with a safety net, the real risk is stepping outside of their comfort zones and pursuing bigger goals.