Part 2/9:
Galloway, a professor with a keen eye on the economics of media, asserts that profitability correlates negatively with screen size—larger screens yield lower ROI, whereas smaller screens, namely smartphones, tend to deliver greater financial returns. This perspective invites a deeper examination of how the modern consumer interacts with film and other forms of media. Are traditional cinema experiences fading, while digital formats flourish? Galloway's comments provoke considerations about the relevancy of both the filmmaking approach and finance structure affecting the industry.