Part 2/11:
Sweetgreen’s journey began with a vision to reform the fast-food model by integrating fresh ingredients from local farms into its salads. The company prides itself on the quality of its food, opting to source directly from farmers rather than relying on traditional distributors. While this commitment to freshness is appealing to customers, it also comes at a significant cost. The expenses tied to procuring high-quality ingredients and labor for in-house meal preparation strain the company's bottom line.