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The Evolving Landscape of Advertising in the Age of Generative AI

The recent discourse surrounding generative AI highlights its potential to revolutionize the advertising industry. Among marketing leaders, there is a growing sense of optimism regarding how AI can streamline ad creation and buying processes. However, the critical question remains: will generative AI truly impact companies and consumers in meaningful ways?

Lowering Barriers and Reducing Friction

Most experts agree that generative AI will substantially lower barriers to entry in advertising. Traditionally, the advertising realm has been fraught with friction, particularly in areas such as creative generation, budget allocation for advertising, ad launching, auto-optimization, and ultimately, performance reporting.