Part 4/8:
TikTok, a major player in the advertising space, shares a similarly optimistic outlook regarding generative AI, launching its own AI features aimed at enhancing creative processes. Their recent announcements suggest a strong focus on enabling the generation of influencer content, which raises important questions about authenticity. As companies leverage AI to create advertising content, the line between real human engagement and AI-generated impressions may blur, leading to newfound concerns regarding trust and authenticity in marketing.