Part 6/8:
The entrance of generative AI in the advertising game is opening doors for new businesses to emerge, necessitating a re-evaluation of standard practices in ad buying and measurement. The industry is on the brink of redefining paradigms concerning metrics—specifically regarding the value and efficacy of AI-generated advertising experiences through various platforms.
The Future of TikTok in the Advertising Arena
As the advertising landscape evolves, conversations about TikTok's sustainability emerge, particularly in light of its increasing traction as a leading media channel. Data indicates that TikTok has solidified its position as the third most trafficked platform, trailing only Google Search and Facebook.