Part 7/8:
Despite previous volatility—such as when TikTok experienced a slump in ad traffic following a dark period in January 2023—there appears to be a resurgence as advertisers gradually return to pre-closure traffic levels. This resurgence signifies that stakeholders are beginning to accept TikTok as a permanent fixture in the digital advertising ecosystem, further underscoring the need for standardized approaches to ad measurement and efficacy in the backdrop of AI innovation.