Part 2/7:
The influencer economy surged during the pandemic, with countless individuals attracted to the promise of fame and financial gain through social media. However, as the excitement starts to fade, it is becoming clear that for most, this lifestyle is unsustainable. Influencers often find themselves in precarious positions, where their relevance can vanish overnight, and the lengthy careers enjoyed by traditional celebrities seem out of reach.
Many influencers equate their careers to those of reality TV stars - known for their moment of fame yet potentially reduced to performing gig jobs in the future. This unexpected volatility prompts them to seek stability elsewhere.