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Despite the complexity, it appears that the lowest-tier models, such as the Roma, are still reaching standard consumers. However, many buyers are simply fulfilling contractual obligations, leading to a glut in the market that raises concerns about long-term demand.
The Future: Balancing Supply and Demand
In light of the evolving dynamics, it's worth pondering why Ferrari, as a corporation, does not adjust prices to align more effectively with market demand. The reasoning likely lies in their business strategy; a high price point on luxury supercars provides a considerable financial incentive for buyers to engage with and purchase less desirable models, ultimately boosting sales across their entire lineup.