Part 2/7:
On June 13, Winnebago Industries informed the state of Iowa of its plan to lay off approximately 200 employees across its motor home divisions. The layoffs are part of inevitable adjustments in response to shifting market dynamics. As reported, the number of layoffs at the Forest City location stands at 128 employees, reflecting a broader issue of declining demand for Class A motor homes, which has persisted for nearly three years.
Many factors contribute to this decline. The rising costs of motor homes, negative consumer sentiment regarding RV quality, and high-interest rates—hovering around 6.49%—have discouraged new purchases. In a market where the prices can soar unreasonably, many are opting for used models instead of newer, more expensive ones.