Part 3/7:
Market Analysis: Trends in RV Sales and Inventory
Months of tracking RV sales and registrations reveal troubling trends. While shipments of RVs have shown a gradual increase, actual sales have not kept pace. Prospective buyers are more hesitant than ever before, leading to an alarming accumulation of inventory at dealerships. For instance, a substantial number of 2024 models remain unsold on lots, signaling hesitation in consumer spending within the sector.
Highlighting these market conditions, Isaiah Gray, a service adviser at Winnebago, stated that there has been a noticeable difficulty in moving excess inventory. The situation calls for companies to streamline operations, which is why Winnebago's strategic layoffs might not have come as a surprise to many within the industry.