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YouTube Surpasses Traditional TV: The Shift in Viewing Habits
In an era marked by rapid digital advancement, recent data reveals a groundbreaking shift in television viewership. YouTube, along with other streaming platforms, has officially eclipsed traditional cable and broadcast television for the first time, commanding an impressive 44% share of TV viewing in May 2023. This revelation, derived from Nielsen’s latest gauge report, suggests a 71% increase in streaming viewership over the past four years, shedding light on the stark decline of traditional TV.