Part 2/9:
The significance of this transition is hard to overlook; cable and broadcast television now aggregate just 20% and 24% of viewership, respectively. The collective downward trajectory of these traditional mediums speaks volumes about shifting consumer preferences. Indeed, many viewers, especially younger audiences, are abandoning linear television in favor of streaming services and platforms like YouTube, Netflix, and TikTok. This trend reflects the changing landscape, where viewers prefer the autonomy and flexibility inherent in streaming over the rigidity of traditional broadcasting schedules.