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In the early years, ESPN struggled with limited broadcasting rights, showing everything from professional rodeos to sports no one else dared to cover. However, as the decade progressed, the network began to acquire broader rights for more prominent sports events, and their reputation soared. By the '90s, ESPN had established itself as a staple for sports fans, considerably bolstered by its flagship program, Sports Center. The engaging hosts turned sports reporting into relatable entertainment, creating a culture of sports fandom that resonated deeply with viewers.