Part 7/9:
Consumer Expectations versus Technological Advancements
As the tech landscape rapidly evolves, audience expectations are also adapting. Platforms may soon offer more customized content that aligns with personal preferences through sophisticated AI. The emergence of generative AI in advertisements suggests a future where personalized media experiences become ubiquitous, with brands tailoring their messaging to individual viewers.
However, the rise of AI in entertainment raises ethical questions. As deep learning algorithms enable the creation of hyper-realistic representations, the potential for manipulation increases. Consumers may grapple with distinguishing genuine performances from AI-generated simulations, leading to potential erosion of trust in media.