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The expectations were high for Assassin's Creed: Shadows, a title that was heavily promoted as a key player for Ubisoft's financial success. Unfortunately, two months post-launch, the game is reported to have sold a mere 2.4 million copies across all platforms—a stark contrast to the blockbuster performances of earlier releases from Ubisoft and other competing titles. For instance, it was highlighted that Assassin's Creed Odyssey, released seven years prior, has outperformed Shadows, showing that consumer interest has not shifted as anticipated.