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It seems that many legacy automakers are still struggling to grasp how to efficiently monetize software. A recent post on Reddit highlighted Mercedes-Benz’s perplexing pricing strategy, where they charge extra for safety features—an outline of their model configurations revealed that opting for essential components resulted in exorbitant additional costs.
This practice starkly contrasts Tesla’s approach, where safety features are included as standard in vehicles like the Model 3 and Model Y. Tesla’s commitment to safety is evident, offering robust features without hidden charges that have become commonplace among legacy brands. This blatant difference reinforces Tesla's growing reputation as a consumer-friendly alternative.