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Taylor Swift’s “Eras Tour” exemplifies the diving demand for live music post-pandemic. The tour was historic, featuring 152 shows over two years, and the demand nearly broke the internet when tickets went on sale. On November 15, 2022, Swift's loyal fans logged onto Ticketmaster, only to face a chaotic system as more than 13 billion requests flooded the servers. For many fans, the experience was disheartening, as countless individuals spent hours in queues only to find themselves empty-handed. Ticket resale prices skyrocketed, some reaching upwards of $30,000.
The intense interest in Swift's tour not only highlighted her popularity but also illuminated the broader issues surrounding ticket sales and scalping. As fans clamored for access, scalpers seized the opportunity.