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In addition to this groundbreaking partnership, Amazon made headlines in 2018 with its acquisition of PillPack, a company focused on simplifying medication management. This move signals Amazon's serious ambition to stake its claim in the healthcare sector. Campbell notes that there is over $300 billion spent annually on medication, raising questions about how Amazon could disrupt the traditional pharmacies such as CVS and Rite Aid.
PillPack stands out due to its technology-driven approach, providing personalized daily medication packages to patients who require multiple prescriptions. This drive toward automation and efficiency aligns perfectly with Amazon's business model, making it a potential game-changer in the medication management space.