Part 2/8:
Frankel shared his personal experience using Amazon Pay during Black Friday shopping, highlighting its seamless integration for consumers already accustomed to Amazon's interface. This highlights Amazon's strategy of gaining market share not only in e-commerce but by entering other domains like digital payments, echoing Apple Pay's tactics.
Both hosts noted potential friction in Amazon Pay's user experience compared to Apple Pay, especially regarding transaction processing speed. Nonetheless, they discussed how many consumers not engaged with digital wallets could be drawn into the digital payments space via Amazon's existing customer base, positing that the company is not necessarily competing with existing players but rather expanding overall digital wallet adoption.