Part 4/8:
In examining Yeti’s future, the focus shifts to its strategic growth plans. The company has outlined a roadmap for expansion, particularly in its direct-to-consumer segment. Currently, Yeti operates a flagship store in Austin, Texas, with aspirations to gradually increase its physical retail presence. Management points out that while Yeti enjoys strong brand recognition in the U.S., particularly in its heritage markets in the South and Southeast, there remains significant opportunity for growth in other regions like the West Coast and Northeast.