Part 7/8:
Moreover, the sustainability of Yeti's brand desirability poses questions about its long-term competitive advantage. As consumer preferences shift, particularly in the highly competitive drinkware market, Yeti must navigate challenges posed by rival brands eager to capture market share. While Yeti has cleverly cultivated an aspirational brand persona through social media and partnerships with ambassadors in outdoor and lifestyle spaces, the extent to which this can sustain customer loyalty remains to be seen.