Part 1/7:

Understanding the Current State of Logistics and Holiday Sales

Over the recent holiday season, significant changes in consumer shopping behavior and logistics operations have been observed. As traditional retail experiences a decline in foot traffic, digital sales have surged, leading to a re-evaluation of how retailers manage their supply chains during peak periods like the holidays.

Shifts in Retail Consumer Behavior

Recent data from ShopperTrak revealed a 1.7% decrease in store visits during the holiday season. Despite this, online shopping thrived, with an impressive 23.6% increase in digital sales on Black Friday alone. Adobe Systems reported that consumers spent more than $26.61 billion online between November 21st and November 26th, indicating a clear shift towards e-commerce.