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The way retailers cope with this spike in demand involves a flattening of the holiday shopping season. In the past, the focus was primarily on Black Friday, but sales now begin as early as November 1st. This approach aims to distribute consumer spending over a more extended period, thereby alleviating pressure on logistics.
Retailers' Strategic Adjustments
Dan Kline noted that retailers primarily shifted their focus to online sales, providing discounts on select items to guide consumer purchasing. Major players like Amazon have been effectively utilizing their Prime subscriber base to encourage quick purchases. They streamline offerings, focusing on their best sellers to ensure that supply meets demand, thereby avoiding shortages that characterized previous holiday seasons.