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The Ascent is a recently launched personal finance brand from Motley Fool. It serves a particular niche, focusing primarily on personal finance rather than direct investment guidance. According to Frankel, it provides a wealth of information that helps users grasp essential concepts, including credit cards, credit scores, and various saving strategies.
An example of the type of guidance offered is the explanation of certificates of deposit (CDs), which many individuals misunderstand. Frankel points out that a staggering 50% of people lack clarity on the advantages of CDs compared to traditional savings accounts. This knowledge gap extends to crucial financial tools, such as personal loans and mortgages, highlighting the need for educational resources like The Ascent.