Part 4/10:
The SaaS industry is characterized by strong customer retention rates, and DocuSign is no different. The company maintains a dollar-based net revenue retention rate of 115%, meaning existing customers are not only sticking around but also increasing their spending. This high retention can partly be attributed to DocuSign's extensive integrations with major technology providers like Microsoft and Salesforce, making the platform more appealing due to its seamless functionality within existing workflows.