Part 6/7:
Strategic Insights into Amazon's Price Wars
Moser highlights a standout quote from Dave Fildes, Amazon's director of investor relations, which encapsulates the essence of Amazon's competitive strategy. He remarked, “It's easy to lower prices, but it's much harder to be able to afford to lower prices.” This statement reflects the long-term sustainability of Amazon's pricing strategy, emphasizing that many competitors lack the financial strength to compete on price.