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At its core, Upwork serves as a matchmaking service between freelancers seeking work and companies in need of specific skills. With an impressive catalogue featuring 70 categories and 5,000 distinct skills—including areas such as graphic design, data analytics, and search engine optimization—Upwork quickly connects employers with qualified candidates.
The efficiency of this platform leads to a remarkable turnaround time, with employers able to go from posting a job to having a freelancer start work within about 23 hours. This speed and access to a qualified pool of candidates make Upwork highly attractive for employers looking to fill roles without the lengthy processes typical of traditional hiring practices.