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Sears began selling basic items, starting with watches, and quickly expanded to offer an unrivaled range of products. In just two years, the Sears catalog grew to 322 pages, featuring everything from bicycles to sewing machines. Within a few decades, the catalog soared to over 1,000 pages and became known as the "Consumer Bible." The pricing model was aggressive, and to maintain competitiveness, products were sold at minimal profit margins, a strategy familiar to Amazon shoppers today.