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The emergence of film and television production in states like New Mexico is indicative of a larger shift in the industry. Other regions, such as Georgia, have seen even more significant growth, with over $2 billion spent on film projects. As states recognize the economic potential of attracting production work, they are rolling out incentives to filmmakers, creating competition among various locales.
Netflix’s recent moves, including opening offices in major European cities like Amsterdam, London, and Madrid, highlight its intent to tap into the global market. This strategic approach not only allows for the reduction of production costs but also enables Netflix to secure original programming from international storytellers and producers.