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When Target's management unveiled their turnaround plan in early 2017, they undertook significant changes rather than settling for minor tweaks. The strategy encompassed extensive remodeling of existing stores, the introduction of smaller store formats, and an aggressive digital expansion. These initiatives aimed to reclaim market share and boost customer foot traffic. Impressively, Target reported a 6.4% increase in foot traffic—the highest since 2008—and a year-over-year comparable sales growth of 6.5%, the best performance since 2005.
As part of this extensive remodel, Target has initiated improvements to the shopping experience, focusing on how customers navigate through stores. The physical layout has been redesigned, further facilitating a more customer-friendly environment.