Part 5/8:
In response to Amazon's dominance, Target has strategically aligned its promotional activities to the rhythms of the retail calendar, notably with a major one-day sale in July that coincided with Amazon’s Prime Day. This sale proved successful, yielding three times the forecasted online sales, indicating a well-executed strategy that capitalizes on shopping trends.
Target's moves also reflect an awareness of competitive pressures from traditional retailers like Walmart, as it competes both on service options and product availability to maintain its market position.