Part 3/4:
Lewis offered a reflective analogy regarding how naming conventions in tech evolve over time. He suggested that in the future, observers will find it amusing that many companies have names ending in "-ify," such as Shopify or Spotify. This trend is born out of necessity—companies were compelled to get creative to secure domain names that were available for their brands. With many names already taken, it became a game of linguistic gymnastics to find something that could be registered online.