Part 3/6:
Another significant point of concern shared by Niu relates to the competitive landscape, particularly regarding Google. Specifically, Niu points out that SurveyMonkey cites Google as a direct competitor in the online survey market. The implication here is clear; Google’s capacity to dominate this space through its own survey services poses a substantial risk for SurveyMonkey. Notably, the analysts mention that 80% of new paying users arrive via organic search, raising the stakes even higher. If Google decides to alter its search algorithms, it could severely impact SurveyMonkey’s ability to attract new customers.