Part 4/6:
Moreover, Lewis highlights a concerning strategy regarding how SurveyMonkey leverages its free offerings as an acquisition funnel. The risk here is multifaceted. If a competitor takes a different approach by integrating a "good enough" survey tool into a more extensive suite of services, it could drastically limit the number of potential users entering SurveyMonkey's funnel. This leads to further questions about the company’s ability to grow its user base, as competition intensifies and differentiating features may become harder to define.