Part 3/6:
The dichotomy of Business-to-Business (B2B) versus Business-to-Consumer (B2C) is also a crucial aspect to consider. The discussions reveal that SurveyMonkey operates in an ambiguous space—straddling between individual consumers and business users.
While the platform serves numerous individuals who deploy it for business purposes, the demand for high-end features appears limited. Many users find the individual accounts sufficient for their needs. This overlapping of markets makes it difficult to delineate their primary customer segment and poses questions about long-term sustainability in either sector.