Part 6/6:
In summary, SurveyMonkey faces significant challenges in establishing a strong competitive moat, particularly as it confronts free alternatives and broader business solutions that integrate survey functionalities. Its positioning in a hybrid market of B2B and B2C complicates revenue generation strategies and customer segmentation.
As the landscape continues to shift with the introduction of free tools and the expansion of enterprise solutions, the question of SurveyMonkey’s long-term viability remains uncertain. The crux of the challenge lies in whether they can carve out a sustainable competitive advantage amidst these market dynamics, or whether they will continue to be squeezed from both ends.