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SurveyMonkey operates as a Software as a Service (SaaS) company that offers users the ability to design and distribute surveys with minimal barriers to entry. The platform has a free tier that provides limited functionality, catering to users who want to dip their toes into survey creation without a financial commitment. For those seeking more advanced features, several paid tiers start at around $37 per month, scaling up to over $1,000 annually based on the desired functionality such as branding options and data exports.