Part 4/7:
For organizational needs, SurveyMonkey offers negotiated pricing, although the majority of its accounts are individual ones. Evan Niu notes that about 12% of revenue is derived from organizational accounts, with only about 3,000 out of 615,000 total paying users classified as such. Interestingly, even among individual accounts, a significant number are employed for business purposes—potentially indicating that many using the service for professional survey needs may not feel the necessity to upgrade to organizational accounts.