Part 2/7:
SurveyMonkey operates primarily as a Software as a Service (SaaS) company that allows users to easily design surveys and gather data. The service features a free tier alongside several paid subscription levels, catering to individual users and businesses. The individual tiers range from approximately $37 per month to over $1,000 annually, offering varying functionalities such as branding and data exporting. Notably, SurveyMonkey estimates that around 12% of its revenue stems from enterprise customers, indicating that a majority of its user base, around 80%, is predominantly using the individual accounts for business purposes.