Part 3/9:
Dylan Lewis and Evan Niu emphasized that Apple is largely relying on average selling prices (ASPs) rather than unit growth for driving revenue. For the past few quarters, revenue growth has been attributed to price increases rather than increased sales volume. Comparing numbers reveals that while unit sales rose only 0.4%, revenue increased by an impressive 15%. The iPhone Xr, set to launch next month, is anticipated to fill the gap between consumers who desire the latest technology without the exorbitant price tag, starting at a more affordable $749.